About me – Anna Nordengren

Executive Coach and Advisor

My background is an MSc in Business and Economics with an international degree from Lund University in Sweden. At the same university, I also had my Executive MBA.

My interest always leaned towards strategy and leadership.  As early as 1993 I wrote my thesis on sustainability strategies.

For more than 25 years, I have worked in different Management positions for both small and large businesses, both family-owned and listed companies.

I have been a CEO and a marketing director, but also a senior consultant in business development and marketing.

Today I am an ICF coach and bring many years of life experience and personal development to the table. Now I am fully dedicated to serving you on your journey.


My purpose is to inspire and help people make sustainable changes so that they can fulfill their dreams and experience meaning and joy in life.

Pink Competitive supports you!

With my company Pink Competitive, I gather my long managerial experience together with my great interest in personal development and self-leadership in an offer to you and your business so that you can build sustainable competitiveness with sustainable leadership.

I offer coaching, consulting, and mentorship depending on your needs.

My coaching programs can be tailored to the needs of your team.

I facilitate workshops and give lectures on Sustainable Leadership and Personal Development.

The right tools for sustainable results

Sustainable leadership

Sustainable leadership makes people grow and provides sustainable results for you and your company.

Results for the individual

Experience increased motivation and satisfaction. Clearer focus. Better balance and less stress.  More effective decision-making and personal development for your team members. 

Results for the organization

Sustainable change and competitiveness generate better profitability. Clear goals lead to greater commitment, reduced sick leave and superior innovation.

Welcome to contact me via the form or book an appointment directly
in my calendar!

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